How I reduced my client base by 45% and grew my income. Insights from an accountant & tax advisor in Denmark working with expats.

At the start of 2025, I set a bold intention:
“By December 31st, I want to double my company’s income compared to last year.”

At first, I thought that meant doubling the hustle. But no – more hours, more clients, more stress was never the plan. Instead, I made a conscious choice: to work smarter and more strategically.

Back in 2024, I was serving 47 full-time clients in accounting and tax advisory. It was quite a number, and on paper it looked impressive. But I realized something important: volume alone isn’t a true measure of success.

So when 2025 came around, I shifted gears. I reduced my client portfolio and restructured how I work. Alongside this transition, I also:

• 📈 Increased my prices

• ⚖️ Took on bigger, more complex projects

• 🎯 Became more selective about who I collaborate with

Five months in, here’s what that looks like:

• 📉 Client count down 45%

• 📈 Projected income up 20.5%

• 💥 Value per client up nearly 120%

One of the smartest moves I made was hiring a brilliant junior accountant to handle the most time-consuming tasks. That freed up not just my calendar, but also my headspace.

At the moment I’m laying the foundation for new strategic partnerships and preparing to launch investment advisory services in 2026.

For me, 2025 was no longer about chasing billable hours, but about building a forward-thinking practice that adapts, evolves, and supports clients on a higher, more strategic level.

It’s also about the courage to zoom out, rethink, and evolve in such a fast forward world we live today.